No, I’m not talking about combining pieces of candy with spaghetti sauce.
Both Skittles and Ragu have recently unleashed commercials that are downright disgusting.
Noel Shepperd of NewsBusters notes that a Ragu commercial features a young boy’s terrified face as he sees his parents having sex. And this commercial didn’t air on Comedy Central during the Jon Stewart’s show. It was on NBC on Sunday night during the Olympics.
And the Skittles commercial? They’re advertising their news Skittles riddles, where the actual flavor of the candy doesn’t match the color on the outside.
Marketing gurus could have gone a thousand directions with this one.
What did they chose? A girl catches her friend (another girl) who’s definitely not making out with her boyfriend Bobby.
No, in fact, she’s making out with a walrus. (If you must, you can watch that commercial here.)
Now, my biggest beef with stand-up comedy these days is the widely-held myth that you must continue to shock and further push the envelope in order to make people laugh. That’s why Sarah Silverman tries to push jokes about abortion (and likes to chide people for their unwillingness to be light-hearted about it.)
But the most successful comics of all time are those like Bill Cosby, Bob Newhart, Jeff Foxworthy, and Tim Hawkins who could leave their audiences roaring without repeated vulgarities.
Likewise, there are many excellent ways to sell spaghetti sauce without having to resort to such a gross moment like that commercial. “Feel icky thinking about your parents having sex? Well, don’t forget to buy Ragu!” — What??
And Skittles? Who would want to taste the Rainbow (interesting logo choice), if it involves kissing animals? Can’t imagine more corporations are going to jump on the bestiality bandwagon…
Who made these commercials? Wormwood & Screwtape?