I received an email from a reader in France pointing me to a website named “Christianophobia” which claims a Red Bull commercial aired in that country during the first days of January is offensive to Christians. See for yourself:
Personally, I don’t think it’s that bad. It’s one thing to use a commercial to mock religion and sacred Catholic symbols and realities (as the Doritos/Pepsi commercial did). It’s another thing to simply use biblical stories to push your product. While this may be in poor taste (it probably is) I think there is a danger in us becoming too knee-jerk in the way we react to any depiction of religious imagery used commercially.
You can read the French website translated into English by Google here. It includes a translation of what the ad says (for those of us whose French skills are a bit rusty) and a way to contact Red Bull if you do take offense at the ad.
What do you think? Yea or Nay?